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The Economics of Behaviour – A Complete Teaching Resource for KS4 & KS5 Unlock the fascinating world of behavioural economics with this engaging, student-friendly resource that blends psychology, economics, and real-life decision-making. Perfect for GCSE and A-Level Economics, Business Studies, and BTEC Enterprise, this resource helps students explore why humans don’t always act “rationally”—and how that affects everything from spending habits to public policy. Key Topics Covered: Bounded rationality and satisficing Heuristics and cognitive biases Prospect theory and loss aversion Anchoring, framing, and mental accounting Present bias, nudges, and decision fatigue Real-world applications in marketing, policy, and consumer behaviour Resource Features: Plain-English explanations of complex concepts Case studies from retail, politics, social media, and education Engaging activities: crosswords, reflections, behaviour diaries, and creative tasks Essay questions and structured writing support (analysis, evaluation, reflection) Curriculum links to AQA, Edexcel, and OCR specifications Suitable for lessons, homework, flipped learning, or enrichment projects Why It’s Useful: Helps students understand real-world behaviour and apply theory to life Promotes critical thinking, self-awareness, and ethical discussion Encourages cross-curricular links with psychology, citizenship, and media studies Ideal for diversifying economic content beyond traditional supply and demand Behavioural economics makes economics relatable, memorable, and deeply human. This resource equips students to explore the quirks of the brain—and the markets we live in.