51����

The Economics of Behaviour – A Complete Teaching Resource for KS4 & KS5

Unlock the fascinating world of behavioural economics with this engaging, student-friendly resource that blends psychology, economics, and real-life decision-making. Perfect for GCSE and A-Level Economics, Business Studies, and BTEC Enterprise, this resource helps students explore why humans don’t always act “rationally”—and how that affects everything from spending habits to public policy.

Key Topics Covered:
Bounded rationality and satisficing

Heuristics and cognitive biases

Prospect theory and loss aversion

Anchoring, framing, and mental accounting

Present bias, nudges, and decision fatigue

Real-world applications in marketing, policy, and consumer behaviour

Resource Features:
Plain-English explanations of complex concepts

Case studies from retail, politics, social media, and education

Engaging activities: crosswords, reflections, behaviour diaries, and creative tasks

Essay questions and structured writing support (analysis, evaluation, reflection)

Curriculum links to AQA, Edexcel, and OCR specifications

Suitable for lessons, homework, flipped learning, or enrichment projects

Why It’s Useful:
Helps students understand real-world behaviour and apply theory to life

Promotes critical thinking, self-awareness, and ethical discussion

Encourages cross-curricular links with psychology, citizenship, and media studies

Ideal for diversifying economic content beyond traditional supply and demand

Behavioural economics makes economics relatable, memorable, and deeply human. This resource equips students to explore the quirks of the brain—and the markets we live in.