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Where to find advert performance data:
After logging into your Tes Portal, click current jobs or expired jobs to view advert performance statistics.

Clicks the drop down arrow next to the advert you want to review. Press statistics. This will open up the latest data on your chosen advert.

Key metrics explained: When reviewing an advert’s stats, here are the main numbers you’ll see and what they mean​.

1. Search appearances (Impressions): The number of times your vacancy appeared in Tes search results. Every time a candidate ran a search (for example, for “Science Teacher in Spain”) and your job was listed in the results, it counts as an appearance. A higher number here means your job is showing up in many searches (due to popular subject/location or broad criteria).��

2. Views (Detail views): The number of times your job advert was actually clicked and opened by potential applicants. In other words, how many times candidates viewed the full job details. This is a subset of the search appearances – it tells you how many people found the title interesting enough to click. If this number is much smaller than appearances, it could be that the job title or summary isn’t attracting clicks, or it’s appearing in some irrelevant searches.��

3. Apply clicks: How many times candidates clicked on the Apply button on your advert. This indicates interest in applying. However, note that not every click guarantees an application was completed​. For example, if you divert to an external site, a candidate clicking Apply will go to that site – we count the click, but we don’t know if they finished the process. If using Tes online applications, an Apply click usually means they started the application; many will complete it, but some might not submit after beginning. This number is a strong indicator of candidate intent.

4. Attachments downloads: If you attached files to your advert (or via your career site), this shows the total number of downloads across all those files​. For instance, if you attached a job description PDF and an application form PDF, and one candidate downloads both, that might count as 2 downloads. This metric can tell you if candidates are engaging with supplementary info. A high download count might mean candidates are thoroughly reading provided materials.��

5. Geographical insights: In many cases, you’ll see a breakdown of where the viewers are from​. This could be a list or map showing the top locations or countries of people who viewed your job. For example, it might show “UK: 50 views, UAE: 20 views, Australia: 15 views, etc.” This helps you understand if your advert is reaching the intended audience (e.g., if you aimed to attract local candidates but see most views from overseas, you might adjust the advert or targeting). All these statistics are often split by device type: mobile vs desktop​. You might see two colors on charts (dark blue for mobile, light blue for desktop, for instance). This tells you how candidates are viewing your job. If you see a large portion on mobile, ensure your job description is mobile-friendly (concise paragraphs, easy-to-read structure).

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How to use these insights:

• Compare the views vs apply clicks. A healthy ratio might be, for example, 100 views and 10 apply clicks (10% of viewers clicked apply). If you have 100 views and only 1 apply click, you might need to investigate – perhaps the job requirements are too stringent or not clear, or the application method might be putting people off. If you required candidates to download a form and email it, some may decide not to proceed. Consider switching to Quick Apply or simplifying requirements in such cases.��

• Look at the search appearances. If that number is low, it could mean your job isn’t being found. Perhaps the subject or keywords you used aren’t matching what candidates search. Ensure your job title is clear (use standard titles like “Physics Teacher” instead of something very quirky), and that you selected the correct subject and role type categories. Also, check that your location is set properly.��

• Attachments downloads can also indicate interest level. If many people are downloading your attached prospectus or application form but you’re not receiving many completed applications, maybe the form is too long or complex – again, a hint to use the built-in application to reduce drop-off.��

• The location of viewers can inform your future advertising strategy. If you see unexpected countries, maybe your advert was not specific enough about location or eligibility (and drew irrelevant clicks). Or if you see a country you didn’t consider, perhaps you could extend your outreach there (for example, lots of interest from Australia – maybe highlight something relevant to Australian teachers in your advert or use that knowledge in candidate search).��

• Over time, use the stats to identify what works. You can review past adverts that performed well (lots of views and high apply rate) and consider duplicating them for similar roles​.

To review stats of a past advert, find it under Expired vacancies and view its performance. You can even duplicate a past advert to reuse as a template for a new one, if the role is similar, thereby replicating past success.

All these data points are there to help you continuously improve your postings. It’s good practice to check the performance mid-way through an advertising period (you can always edit the live advert to improve it if needed) and after it’s closed, so you can learn for next time.

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