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Unit 1 - 5 - Activity based workbook designed for revision purposes. Once completed the course, students should complete the work book to test their knowledge and understanding of each topic, within each unit. Once completed students are ready to work on past paper practice.

5.1 Economies and diseconomies of scale 5.1.1 Economies of scale. 5.1.2 Diseconomies of scale. 5.2 Production 5.2.1 Production processes. 5.2.2 Principles of lean production. 5.2.3 Impact of technology in production. 5.3 Factors of production 5.3.1 Changing relationships between enterprise, capital, land, and labour. 5.4 Quality 5.4.1 The concept of quality and its importance.

Unit 3 – Business Finance This section explores the use of accounting and financial information as an aid to decision making.

8.1 The purpose of marketing Topic Marketing to achieve enterprise aims Marketing from the perspective of customers 8.2 Market research Topic Methods of identifying potential customers The effectiveness of methods for different enterprises 8.3 Customer retention Topic The reasons for retaining customers Methods of measuring customer satisfaction and retention Methods of retaining existing customers 8.4 Marketing communications Topic Methods of marketing communication to reach intended customers Selecting appropriate methods for different enterprises

6.1 Sources of finance Topic Advantages and disadvantages of different sources of: • start-up funding • funding for continuing trade and expansion 6.2 The concept of trade credit Advantages and disadvantages of trade credit 6.3 Financial terms Cash flow forecast Break-even Income statement 6.4 Financial records The purpose and importance of keeping accurate financial records

1.3 Marketing mix and strategy 1.3.1 - Product/service design 1.3.2 - Branding and promotion 1.3.3 - Pricing strategies 1.3.4 - Distribution 1.3.5 - Marketing strategy

1.5 Entrepreneurs and leaders 1.5.1 - Role of an entrepreneur 1.5.2 - Entrepreneurial motives and characteristics 1.5.3 - Business objectives 1.5.4 - Forms of business 1.5.5 - Business choices 1.5.6 - Moving from entrepreneur to leader

4.1 Opportunities Topic How opportunities arise, including: • changing needs or wants for a product or service • change in the ability to meet needs or wants • advances in technology • changes in government policy. 4.2 Risk Topic Risks involved in enterprise Identify risks Analyse the implications of each risk Decide if the risk is worth taking or not Plan how to manage the risks Attitudes to risk 4.3 Legal obligations Why laws and regulations to protect stakeholders are needed in the areas of: • employment • production • marketing and selling • finance. The impact of laws and regulations on all stakeholders in these areas 4.4 Ethical considerations Topic How an enterprise may have an impact on communities and society Ethical considerations within enterprise (i.e. choosing to run an enterprise following moral values and beliefs) The impact of ethical considerations on the operation of an enterprise

2 Setting up a new enterprise 2.1 The enterprise process Topic Six stages of the enterprise process: 1 identifying the problem or need or want 2 exploring creative solutions 3 action planning 4 implementing the plan 5 monitoring progress 6 evaluation of successes and failures. 2.2 Types of business organisation Topic Different kinds of organisation, including: • sole trader • partnership • limited company • co-operative • franchise • social enterprise: charities, not-for-profit organisations.

1.1 What is meant by enterprise Topic What enterprise is Who stakeholders are Including: • enterprise capability (being innovative, creative, taking and managing risks, positive attitude) • business enterprise • social enterprise. 1.2 Ways for students to be enterprising in everyday life Topic Ways of being enterprising: • at school • at home.

7.1 Business objectives Topic Different enterprises have different aims and objectives 7.2 Action plans Topic The purpose and importance of action plans Contents of action plans Methods of monitoring action plans The importance of updating action plans 7.3 Business plans Topic The purpose and importance of business plans Contents of business plans Methods of monitoring business plans Reasons for updating business plans

Unit 5: Marketing and promotion 5.1 Role and function of marketing and promotion 5.2 Market segmentation and targeting 5.3 Product as part of the marketing mix 5.4 Price as part of the marketing mix 5.5 Place as part of the marketing mix 5.6 Promotion as part of the marketing mix

Unit 3: Customer care and working procedures 3.1 Deal with customers and colleagues – “the moment of truth” 3.2 Identify the essential personal skills required when working in the travel and tourism industry 3.3 Follow basic procedures when handling customer enquiries, making reservations and payments 3.4 Use reference sources to obtain information 3.5 Explore the presentation and promotion of tourist facilities

1.2 - The Market 1.2.1 - Demand 1.2.2- Supply 1.2.3 - Markets 1.2.4 - Price elasticity of demand 1.2.5 - Income elasticity of demand

1 Profit 2 Liquidity 3 Business failure

Conditions that prompt trade Assessment of a country as a market Assessment of a country as a production location Reasons for global mergers, takeovers or joint ventures Global expansion and uncertainty

2.1 Internal and external communication 2.2 Recruitment and selection process 2.3 Training 2.4 Motivation and rewards 2.5 Organisation structure and employees

Section 1: - Business and the environment in which it operates Chapter 1 - 14

This unit looks at what it takes for businesses to build a brand and what a business has to consider when planning brand development. You will investigate and review brands, promotional methods as well as the role of promotion and its place in the marketing mix. Finally, you will select an appropriate promotional mix and justify the choices you make when planning a promotional campaign for a brand.

Enterprise unit designed to help students prepared to study IG Enterprise in year 10. 1 hour weekly lessons with a final project at the end of 6 weeks. Topic 1: Skills of Entrepreneur / Enterprising People Topic 2: Setting up a new Enterprise Topic 3: Market Research – Primary / Secondary Topic 4: Business Planning Topic 5: Purchasing / Budgets Topic 6: Marketing: Adverting / Promotion Topic 7: Run the Business