In this lesson, students explore the various needs, wants, interests etc of a target market and how designs can use this information to influence their design decisions, then are given a specific target market to explore through a creative exercise. They then consolidate this information to present their findings to the rest of the class. This lesson can be used for KS3, 4 or 5 in a variety of lessons around the ideas of user-centred design and entrepreneurship.
The only materials required are large sheets of paper and marker pens. Also included are 2 students examples.
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