Unit 2 Developing a Marketing Campaign Lesson 17
Learning Aim B
Lesson covers the following in line with the BTEC Scheme of work for Unit 2:
1. Importance of validity
2. Reliability
3. Appropriateness
4. Currency
5. Cost
6. Quantitative data
7. Qualitative data
8. Sufficiency and focus of the research
9. Selection and extraction
Learning Aim B
Lesson covers the following in line with the BTEC Scheme of work for Unit 2:
1. Importance of validity
2. Reliability
3. Appropriateness
4. Currency
5. Cost
6. Quantitative data
7. Qualitative data
8. Sufficiency and focus of the research
9. Selection and extraction
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