51ºÚÁÏ

A complete 8-lesson module (≈8 hours) for TY English, including a 20-page student workbook and full teacher guide.

This ready-to-use resource introduces students to the world of advertising while developing key skills that link directly to the Leaving Certificate English course (persuasive writing, media literacy, critical analysis, presentation).

What’s Included
20-page Student Workbook (print-ready)
Lesson-by-lesson activities
Worksheets, guided notes, reflection tasks
Creative projects (influencer marketing, ad design, Dragons’ Den pitch)
Final portfolio checklist
Teacher Guide (8 detailed lesson plans)
Learning aims + outcomes
Suggested ads & media links
Step-by-step lesson flow (starters, activities, wrap-ups)
Differentiation strategies
Teacher At-a-Glance Summary – one-page quick reference for all 8 lessons.

Lessons at a Glance

1. Intro to Advertising (slogans, logos, persuasive language)
2. Persuasive Appeals (Ethos, Pathos, Logos)
3. Product vs Social Campaigns + Influencer Marketing
4. Spot the Tricks (hype words, exaggeration, fine print)
5. Ad Design Project (planner)
6. Pitch – Dragons’ Den activity with peer feedback
7. Drafting the Final Advert (video or poster)
8. Showcase & Reflection

Why Teachers Will Love It

Minimal prep – all worksheets and notes provided.
TY-friendly: fun, modern examples (TikTok ads, influencer marketing).

Strong LC links: persuasive language, rhetoric, analysis, functional writing.

Flexible: 8 ready-to-teach lessons (can be extended or shortened).
Portfolio ready: every lesson produces evidence for TY assessment.

Perfect for TY English teachers looking for an engaging, structured short module that is fun for students and practical for teachers.