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Bring economics to life with this engaging, contemporary resource exploring the superstar economics of Taylor Swift. This unique teaching tool uses Swift’s global career to explain core economic concepts in a way students will instantly relate to and enjoy.

Perfect for GCSE and A-Level Economics, Business Studies, and BTEC, this resource makes abstract topics tangible through real-world examples and pop culture.

Key Topics Explored:
Supply and demand: concert tickets, merchandise, and scarcity

Elasticity: price sensitivity in different markets

Revenue models: touring, streaming, brand partnerships

Labour markets: the value of talent and productivity

Market structures and power: monopoly vs competition

Externalities and local economies: “The Swift Effect” on cities

Behavioural economics: fandom, loyalty, and consumer psychology

Features:
Student-friendly language and layout

Case studies from the Eras Tour and music industry

Discussion prompts and essay-style questions

Infographic tasks, data interpretation, and reflection exercises

Cross-curricular opportunities with media, sociology, and citizenship

Mapped to AQA, Edexcel, and OCR specifications

Ideal for: Making theory relatable, sparking classroom debate, or using as a project-based enrichment resource.

Turn charts and tours into teachable moments—and help students see how economics plays out on the global stage.