This is a complete lesson and includes a Teacher’s PowerPoint and a Student worksheet in colour. It includes lots of activities, questions, debates, relatable and recent business case studies and a plenary quiz. Exciting and colourful resources written by Sarah Hilton a current GCSE Business examiner.
This resource covers the following topics:
The purpose of market research
Identifying and understanding customer needs
Primary research methods
Questionnaires, interviews, trialling, focus groups
Secondary research sources
Newspapers and magazines, census, websites and internal data
How appropriate different methods and sources of market research are for different purposes
The use and interpretation of qualitative and quantitative data in market research
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£3.00