
This is an excellent, comprehensive resource containing a powerpoint with enough material for a series of lessons on effective marketing for KS3 and GCSE Business Studies students. It is interactive and includes multiple opportunities for students to contribute/participate in the lesson. This could be used as multiple lessons as part of a scheme of work, for revision purposes or for any PSHE/business enterprise activity involving starting your own business.
The powerpoint includes numerous real world examples, contains a wealth of practical information and covers topics like online marketing, SEO and key words, attraction/retention of customers, colour theory, marketing campaigns, brand identity/awareness, target market and guerrilla marketing.
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