51ºÚÁÏ

This presentation introduces the concept of commercialisation in sport, exploring the relationship between sport, media, and sponsorship. It explains how commercialisation has influenced modern sport, looking at both the positive impacts (such as increased funding, improved facilities, and athlete exposure) and negative effects (like pressure to perform, loss of tradition, and media influence on rules and scheduling). The PowerPoint also covers the role of different stakeholders, including athletes, spectators, sponsors, and governing bodies.

9 mark question included.

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