This engaging and exam-focused revision resource is perfect for BTEC First Diploma in Business learners studying Unit 9: Principles of Marketing. It covers the four stages of the product life cycle and the concept of a unique selling point (USP), with clear visuals, real-world examples, and built-in exam-style questions.
What’s Included:
• PowerPoint presentation (fully editable)
• Definitions and explanations of each life cycle stage
• Realistic business examples (e.g. Apple, Dyson)
• Extension strategy insights to avoid product decline
• Guided practice with structured 6- and 8-mark questions
• Self-assessment mark scheme and model answer frames
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£3.00