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Title:
BTEC Level 3 Business – Unit 2: Developing a Marketing Campaign – Quick Revision Guide

Description:
This high-impact, student-friendly revision guide is a must-have for learners preparing for the Pearson BTEC Level 3 Business - Unit 2: Developing a Marketing Campaign exam. Designed by an experienced teacher, this resource simplifies the entire assessment process with clear explanations, structured guidance, and practical strategies that support students step-by-step through both Part A and Part B of the unit.

What’s Included:

• Overview of Unit 2 structure and assessment (Part A and Part B)
• Strategies for effective research and note-taking for Part A
• Detailed breakdown of how to write the rationale and marketing plan in Part B
• Sample structures, SMART objectives, SWOT and PESTLE examples
• Clear explanations of key marketing concepts: 7Ps, segmentation, branding, and more
• A mock practice scenario with prompts to apply theory in context
• Ideal for last-minute revision or structured exam prep sessions

Why You’ll Love This Resource:

• Student-focused language that demystifies the exam
• Covers everything learners need to know, without overwhelming them
• Time-saving revision with tips on exam technique and structure
• Helps improve confidence, organisation, and analytical thinking
• Perfect for independent study, group work, or guided revision

Target Audience:

• BTEC Level 3 Business students
• Business teachers seeking ready-to-go revision support
• Ideal for learners aiming for Merit to Distinction grades

Format:

• Fully editable Word document
• Print-friendly and easy to annotate
• Clear section headers and bullet points for efficient revision

Let me know if you’d like a shorter version for the TES preview section or help with a promotional image.