contains quality visuals and links to various YouTube videos prepared following
the IGCSE Business Studies 0450 syllabus. It may still be used for general lessons. open with Google Slides for the best font maintenance
- The four elements of the marketing mix
- The role of product decisions in the marketing mix
- The costs and benefits of developing new products
- Brand image – impact on sales and customer loyalty
- The role of packaging
- The product life cycle: main stages and extension strategies; draw and interpret a product life cycle diagram
- How stages of the product life cycle can influence marketing decisions, e.g. promotion and price
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