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Last updated

13 May 2025

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Bring economic theory to life with this engaging, high-quality teaching pack centred around the cultural and economic phenomenon of Taylor Swift. Designed specifically for A-Level Economics (and adaptable for high-ability GCSE or IB), this comprehensive bundle uses real-world case studies, behavioural insights, and multimedia tasks to help students explore key micro and macroeconomic concepts in a relatable and thought-provoking way.

What’s included:

  • Comprehension and Application Activities

Multiple-Choice Questions with accompanying Answer Key (20 expertly crafted questions)

Crosswords to reinforce key terms and promote active recall

Key Terms List for quick reference and vocabulary building

+Discussion and Essay Development

Essay Questions with prompts to support exam-style writing

Discussion Points designed to spark debates on market failure, behavioural economics, ticket pricing, and more

+Independent Learning Tasks

Research projects, blog-style articles, diagram drawing exercises, debate prep and presentations

Tasks focus on topics such as intellectual property, multiplier effects, and irrational consumer behaviour

+Case Studies

Real-world analysis including:

The Eras Tour’s impact on local economies

The ticket resale market

Swift’s re-recording of her albums and the role of intellectual property

The superstar effect and income inequality in creative labour markets

+Notes & Context

A detailed overview of “Swiftinomics” – how Swift’s actions illustrate economic concepts from monopolistic competition to market power and the gender pay gap

Key economic concepts covered:

  • Supply & Demand
  • Market Structures (Monopolistic Competition, Monopsony)
  • Price Discrimination & Dynamic Pricing
  • Market Failure & Externalities
  • Behavioural Economics (Anchoring, Loss Aversion, FOMO)
  • Multiplier Effect
  • Labour Economics & Income Inequality
  • Intellectual Property Rights

Perfect for:

Exam revision

Flipped learning

Group debates and presentations

Independent study

Applying economic theory to modern, real-life contexts

Whether your students are Swifties or sceptics, this pack turns abstract models into meaningful, memorable learning.

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