
Bring economic theory to life with this engaging, high-quality teaching pack centred around the cultural and economic phenomenon of Taylor Swift. Designed specifically for A-Level Economics (and adaptable for high-ability GCSE or IB), this comprehensive bundle uses real-world case studies, behavioural insights, and multimedia tasks to help students explore key micro and macroeconomic concepts in a relatable and thought-provoking way.
What’s included:
- Comprehension and Application Activities
Multiple-Choice Questions with accompanying Answer Key (20 expertly crafted questions)
Crosswords to reinforce key terms and promote active recall
Key Terms List for quick reference and vocabulary building
+Discussion and Essay Development
Essay Questions with prompts to support exam-style writing
Discussion Points designed to spark debates on market failure, behavioural economics, ticket pricing, and more
+Independent Learning Tasks
Research projects, blog-style articles, diagram drawing exercises, debate prep and presentations
Tasks focus on topics such as intellectual property, multiplier effects, and irrational consumer behaviour
+Case Studies
Real-world analysis including:
The Eras Tour’s impact on local economies
The ticket resale market
Swift’s re-recording of her albums and the role of intellectual property
The superstar effect and income inequality in creative labour markets
+Notes & Context
A detailed overview of “Swiftinomics” – how Swift’s actions illustrate economic concepts from monopolistic competition to market power and the gender pay gap
Key economic concepts covered:
- Supply & Demand
- Market Structures (Monopolistic Competition, Monopsony)
- Price Discrimination & Dynamic Pricing
- Market Failure & Externalities
- Behavioural Economics (Anchoring, Loss Aversion, FOMO)
- Multiplier Effect
- Labour Economics & Income Inequality
- Intellectual Property Rights
Perfect for:
Exam revision
Flipped learning
Group debates and presentations
Independent study
Applying economic theory to modern, real-life contexts
Whether your students are Swifties or sceptics, this pack turns abstract models into meaningful, memorable learning.
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