Take your class on a dynamic learning journey with this engaging double literacy lesson introducing the purpose, features, and techniques of advertising and persuasive writing. Designed to capture learners’ attention and develop their critical language skills, this structured and interactive two-part session helps students recognise, analyse, and apply persuasive techniques in advert-style texts.
What’s Included:
Focused learning objectives:
To identify the features of an advertisement.
To understand the features of persuasive writing.
A fully guided ActivInspire lessons (11 slides) walking pupils through the features of an advertisement and persuasive writing (PDF included).
A feature identification task (advertisement).
A practical application worksheet (persuasive techniques).
Website link, structured partner talk.
Key Features:
Focus on essential advertisement elements.
Focus on key persuasive techniques.
Editable files for easy adaptation
Fully aligned with the UK National Curriculum – also adaptable to Common Core or international frameworks
Perfect For:
English / Literacy lessons (KS2)
Writing units and genre study
Whole-class teaching, guided reading, or writing warm-ups
Cover lessons or independent text analysis activities
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£3.00