51ºÚÁÏ

This resource covers 2 x 1 hour lessons and has a power point presentation and a student worksheet/ power point they can fill in.
The ‘Segmenting the Market’ power point goes through the lesson covering:
Lesson 1:

• Starter activity - introducing market segmentation by getting students to look at different magazines and assessing their possible target market
  • Introduces the topic area using different business examples
  • Students are given products (handouts are in the powerpoint) of different items and they then identify the possible customers
  • Plenary- identifying different market segments
  Lesson 2:
• Starter activity- students look at data to identify possible market segments
• Introduce the benefits and limitations of segmentation
• Case study on a local hairdresser v worlds most expensive hairdresser- students complete the ’ segmenting the market tasks’ this can be done on the computers or adapted for class tables.

I give out handouts which students fill in rather than books which is attached to the power point but it can easily be adapted.