Refreshed and updated PowerPoint resources aimed at assisting teachers with the delivery of the Cambridge International A-level Business specification. These slides are designed to support the delivery of 8.2 Marketing Strategy. The presentation starts with an examination of how a business plans their marketing strategy using the marketing plan, with a particular focus upon its objectives, resources, research and marketing mix. It then considers the benefits and drawbacks of market planning before considering the difference approaches to marketing strategy. It firstly examines the need for the marketing strategy to be consistent across the market, business and product. It then examines the need for the strategy to be both coordinated and focused. The presentation concludes with an assessment of the changing roles of IT and AI systems in the role of marketing. The slides contain the Quick Fire Five questions and also a practice essay (both with solutions).
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