Refreshed and updated PowerPoint resources aimed at assisting teachers with the delivery of the Cambridge International A-level Business specification. These slides are designed to support the delivery of 8.2.3 Strategies for International Marketing. The presentation starts with an examination of the implications for marketing of increased globalisation and economic collaboration before then assessing the importance of international marketing for a business. It then considers the identification, selection and entry process into international markets. Next it examines whether a business should adopt a pan-global marketing strategy or adopt a more localised (glocalisation) approach. It then considers how a business chooses which strategy to use to enter global markets before concluding with an assessment of the factors that impact upon the chosen method of entry. The slides contain the Quick Fire Five questions and also a practice essay (both with solutions).
Get this resource as part of a bundle and save up to 20%
A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
Something went wrong, please try again later.
This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
to let us know if it violates our terms and conditions.
Our customer service team will review your report and will be in touch.
£3.00