Refreshed and updated PowerPoint resources aimed at assisting teachers with the delivery of the Cambridge International A-level Business specification. These slides are designed to support the delivery of 3.3 Marketing Mix: Product. The presentation starts with an examination of what is meant by the marketing mix before it looks at the key differences between goods and services and the intangible and tangible aspects of products. It then looks at the role of differentiation and the creation of USPs before examining the product life cycle and extension strategies. It concludes with an examination of the Boston Matrix and the impact of these concepts upon marketing decisions. The slides contain the Quick Fire Five questions and also a practice essay (both with solutions).
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