Ideal for Key Stage 3 Media Studies, or as a GCSE case study. A six lesson unit based around advertising in media. Could be used alongside English lessons to aid in persuasive writing and understanding rhetoric devices.
Lessons include:
- What is advertising?
- How do adverts persuade?
- What is celebrity endorsement?
- What is a target audience?
- Can I analyse an advert?
- How do I create an effective advert?
Lessons feature big question and do now activity to start, along with sections of explicit teaching and a range of practical tasks.
Assessment at the end of the unit includes task around designing a print advert utilising skills and knowledge gained from the topic.
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