What is this Resource?
Edexcel A-Level Business (9BS0). Theme 1: 1.1.1 The Market.
Lesson 2: An introduction to marketing, the marketing mix, the marketing process, POISE, market saturation and marketing objectives. The Edexcel course is quite ‘dry’ to start, so I always try to get them to analyse how the ‘business’ world that impacts their daily lives and put names/ definitions to what they already know.
Who is it aimed at?
A-Level Students (predominantly year 12).
What does it include?
A 21 slide PowerPoint that introduces students to several marketing concepts.
Please note: the PPT is fully functional but sold as read only.
How do I use it? Possibilities…
• Do now/ starter: mini white boards work effectively.
• Use the PPT to stimulate discussion as a class or use the included slides to use paired discussion. Get them to explore what they know because they live in the capitalist business world.
• Allow students to use the PPT to answer questions at the end, as an independent exercise.
Links to:
AQA 3.1.1 Setting Marketing Objectives
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£3.45