Refreshed and updated PowerPoint resources aimed at assisting teachers with the delivery of the Cambridge International A-level Business specification. These slides are designed to support the delivery of 3.3 Marketing Mix: Price. The presentation starts with an examination of what is meant by price and its role within the marketing mix before than assessing the different types of pricing strategies and methods. These include: price discrimination, cost-based pricing, price skimming, penetration pricing, dynamic pricing, competitive pricing and psychological pricing. The slides contain the Quick Fire Five questions and also a practice essay (both with solutions).
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