Unit 2 Developing a Marketing Campaign
This resources comprises three documents (one for each of the three learning aims for the Unit 2 syllabus:
A Introduction to the principles and purposes of marketing that underpin the creation of a rationale for a marketing campaign
B Using information to develop the rationale for a marketing campaign
C Planning and developing a marketing campaign
This resource helps student consolidate and bring together key knowledge of the unit into a central place (very handy if you can post to your google classroom as a digital resource as revision/homework!
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