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This resource is an support tool for the Cambridge Nationals in Creative iMedia R094 unit (Visual Identity and Digital Graphics), developed to guide both students and staff through the coursework process using OCR’s official practice assignment : WhereAbouts Travel Guides.

Designed as a near-complete walkthrough, the guide breaks down each task outlined in the assignment brief, clearly explaining what is required and how to effectively evidence each section. It includes guidance on what assessors look for—such as the specific elements of a high-quality mood board or how to structure your visual identity concepts—helping students produce strong, targeted work.

The document includes:

• Key information outling NEA requirements and marking information.
• Clarifications on assessment expectations for key documentation
• Task-by-task breakdowns aligned to OCR requirements
• Guidance on suitable evidence and how to present it
• Clarifications on assessment expectations for key documentation
• Exemplar images and materials from previously marked and approved student work

Perfect for independent learners and invaluable for new, supply, or cover teachers, this resource provides clear scaffolding to help students understand expectations and build the skills required to create high-quality coursework. It is an ideal foundation for learners to produce their own strong, exemplar-that can be called upon when completing their live assignments.