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A Complete Economics Resource for KS4 & KS5

This engaging and thought-provoking resource explores the concept of shrinkflation—where products shrink in size but not in price—and its real-world implications for inflation, consumer behaviour, and market dynamics.

Ideal for GCSE and A-Level Economics, this book is packed with accessible explanations, modern examples (e.g., Walkers, Cadbury, Coca-Cola), and practical classroom activities that bring economic theory to life.

Key Topics Covered:
Shrinkflation and cost-push inflation

CPI, RPI, and the measurement of inflation

Real income, purchasing power, and living standards

Price elasticity of demand and behavioural economics

Market structures and non-price competition

Information failure and market failure

Features:
Clear definitions of core terms

Case studies (including the UK’s cost-of-living crisis)

Discussion prompts and essay questions

Investigative tasks, crosswords, and student projects

Fully aligned with AQA, Edexcel, and OCR Economics specs

Suitable for classwork, homework, or flipped learning

Perfect for: Economics teachers, business studies educators, and PSHE/citizenship links to cost of living and consumer awareness.

Help students make sense of what’s really happening in the supermarket aisle—while deepening their understanding of essential economic concepts.