This is a complete lesson and includes a Teacher’s PowerPoint and a Student worksheet in colour. It includes lots of activities, questions, debates, relatable and recent business case studies and a plenary quiz. Exciting and colourful resources written by Sarah Hilton a current GCSE Business examiner.
This resource covers the following topics:
To be able to discuss the purpose of marketing within business:
The importance to a business of identifying and understanding its customers, informing customers, increasing sales
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