This resource contains a Powerpoint containing a series of lessons on branding, which would be suitable for KS3 or GCSE Business classes. It could also be used as part of an enterprise activity (students could be guided to create their own mock business using the information in the powerpoint) or as part of a PSHE lesson on careers and employability. The powerpoint comprehensively covers the different brand archetypes, brand identity/personality, brand image, colour theory and target audience.
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