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Welcome to the Introduction to Advertising series, an exciting journey into the world of advertising, exploring strategies and the fundamental principles that underlie this dynamic field of study.

Topics include: Target Audience, Persuasion Techniques, Brand Identity, Media Channels, Ethical Advertising, Consumer Awareness, Advertising Campaigns, and Market Research.

Please Note: The case studies included in this resource are also sold separately, so please be mindful not to purchase both resources.

Every reading in the series follows a structured process, ensuring that students can develop their critical thinking and problem-solving skills as they progress through the activities.

In Stage 1, students prepare for the informational text by matching ten key vocabulary words with their definitions, setting the stage for a deeper understanding of the text.
In Stage 2, students dive into the informational text, reading it independently or with a partner, small group, or center.
In Stage 3, students are tested on their comprehension with six multiple-choice questions, ensuring that they understand the material before moving on.
In Stage 4, students explore a case study, again reading independently or in a group.
Finally, in Stage 5, students are tested once more with six multiple-choice questions that assess their comprehension of the case study.

This bundle contains:

8 informational texts
10 essential vocabulary words with definitions
8 case studies (one for each concept)
12 multiple-choice comprehension questions (6 per reading) complete with answer sheets for each concept

Answer strips for students to write their answers on (optional)
This resource is perfect for educators looking for an engaging and effective teaching tool, or for individual learners looking to develop their comprehension skills.

To ensure that this resource can be used time and time again, we recommend that the texts, assorted vocabulary matches, and comprehension question and answer sheets be laminated for durability. This will help to preserve the quality of the resources, making them a valuable long-term addition to your teaching toolkit.

All the very best!