83 Multi-choice questions on Task A - Marketing Activities.
Includes:
A1 Targeting and segmenting the market:
Target market
Market segmentation
Markets
A2 4Ps of the marketing mix:
-Product
-Price
-Place
-Promotion
Multichannel marketing
A3 Factors influencing the choice of marketing methods:
A4 Trust, reputation and loyalty:
Importance of brand image
Importance of reputation
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