51ºÚÁÏ

Lesson 5-7: This TRIPLE lesson concludes the 7-lesson unit on ‘I, Daniel Blake’. This lesson covers:

-Marketing and promotion
-An article/ task on marketing social realism in ‘I, Daniel Blake’
-The 150% rule in the film industry complete with an example and application task on ‘I, Daniel Blake’.
-Viral marketing
-Social movement
-Grassroots marketing campaigns
-Exhibition and distribution (Cannes, Palm D’Or)
-‘I, Daniel Blake’ premiere
-Disruptive Display Advertising
-e-One and Trinity Mirror PLC campaign
-e-One and Zenith synergy
-‘I, Daniel Blake’ as a Social and political movement
-Press Junkets
-Inter-titles and task on the breakdown of the trailer
-Internalisation
-Application and consolidation task n past exam question: 34. Explain the ways in which social and political contexts may influence independent films. Refer to I, Daniel Blake to support your points. [12]

**IMPORTANT: This resource includes printable power point/Word worksheets and notes in the notes section to support and guide teachers/ learning.

Whilst I have embedded a variety of videos, due to blocks on school accounts/ restrictions, if they do not **work, please see the links in the notes section of each slide.

The power point also includes theoretical framework slides at the end of the power point to aid differentiation/ scaffolding etc.

NOTE: I am following EDUQAS Teaching Model 1 in my teaching/ SOW and my school operates a two year A-Level; AS (YEAR 12) AND A2 (YEAR 13). Moreover, some of the tasks in lesson and for H/W are dependent upon owning the EDUQAS AS/ A2 Revision Guides/ Mark Dixon’s ‘Media Theory for A Level: The Essential Revision Guide’

If you liked these resources and found them useful, it would be greatly appreciated if you could feedback or rate my resource as I am constantly trying to adapt and refine my resources to improve the learning of my students. Many thanks.