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This engaging and comprehensive resource is perfect for Upper KS2 and KS3 students - designed to develop their persuasive writing skills through advertising. Packed with interactive tasks and creative challenges, this resource introduces students to some of the key advertising strategies and the AFOREST persuasive techniques.
Students will learn how to analyse and apply techniques such as celebrity endorsements, bandwagon, sense of urgency, and individuality, while exploring the power of emotive language, rhetorical questions, and exaggeration. The resource includes opportunities for students to create their own slogans, design advertisements for new or existing products, and reflect on the effectiveness of different strategies.
With options for single, paired, and group work, this resource encourages collaboration, creativity, and critical thinking. Teachers can guide students to invent their own products, use magazine images, or choose from a list of product categories, ensuring flexibility and adaptability for any classroom setting.
Ideal for English lessons or cross-curricular projects, this resource equips students with essential skills in persuasive writing, creativity, and media literacy. Whether analysing real-world ads or crafting their own campaigns, students will be inspired to think critically and express themselves confidently. Designed to make persuasive writing fun and impactful.
Covering one to two lessons the lesson resources include:
• Knowledge Organiser
• Advert Exemplar
• 27 slide PowerPoint (also pdf)
• 2-page Worksheet (also as single page handout to be glued in books)
• Extension Activity ideas – create your own written advertisement