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This engaging 2hr lesson explores the powerful influence of media and competition on hospitality and catering businesses. Perfect for KS4 Hospitality & Catering courses (including WJEC Level 1/2 Technical Award), this lesson encourages students to evaluate how different media platforms—printed, broadcast, and social—affect the reputation, success, and profit of hospitality providers.

Students are guided through key terms (influence, reputation, competition), participate in interactive scenario-based tasks (Impact Detectives), and work in groups to develop a media strategy for a new food business. The lesson also includes thought-provoking discussion questions, an “Agree or Disagree” debate, and a meaningful exit ticket to consolidate learning. Homework extends learning by linking theory to real-world examples.

Learning Objectives:

1. Identify different types of media that influence the hospitality and catering industry.
2. Explain both positive and negative impacts of media on hospitality providers.
3. Explore how local competition can influence business success.

Included:
PowerPoint with clear structure and interactive tasks
Do Now task, group activities, discussions, and reflection prompts
Exit ticket and homework task
Success criteria and roles for teamwork