51ºÚÁÏ

This FIVE lesosn power point concludes the Taylor Swift ‘The Man’ unit. It covers:

-Scaffold sheet with key IND/ AUD terms to stretch learners to the LV9/ support in all tasks.
-Ind V Mainstream record labels with audio/visual support.
-Infographic on Taylor Swift ownership and record label.
-Applying IND key terms to Swift/ revision resource.
-Scooter Braun controversy and Big Machine.
-Application of Reception theory.
-Ownership and success through the years.
-THINK. PAIR. SHARE. Brainstorm around the image below who you think Swift’s audience is. Consider AOGRE in your response (Visual reveal).
-What is the impact of having Swift write, direct and star in the video for a song she wrote? Consider audience positioning, the construction of meaning and fandom in your response.
-Richard Dyer’s use of the star.
-An in-depth visual breakdown of key talking points in the website.
-Convergence and multi-platform
-The codes and conventions of websites and key talking points on Swift’s website.
-Pick and Mix theory and Active V Passive participation.
-In-depth one period task: We will now take a guided tour of the Official website for Taylor Swift.

Using the prompts on the sheet as well as all that we have covered in this power point, annotate the website with a consideration of:

INDUSTRY: How the artist/ record label makes money.

AUDIENCE: How differing audiences are engaged by the website.

For a LV9 response, be sure to use the next slide on Uses and Gratifications, to stretch your responses.
-Visual past exam question breakdown of the following question: 4. How do music websites enable the music industry to make money? Refer to the official Lizzo website or the official Taylor Swift website to support your points. [10]

NOTE: I am following EDUQAS Teaching Model 1 in my teaching/ SOW and my school is only providing Media Studies at GCSE, as a three-year Course.

This power point contains a two-part H/W with support materials/ video.

This resource includes printable work sheets within the power point which have been sectioned off at the end of the power point to aid with your printing/ convenience.

I DO NOT OWN THE COPYRIGHT TO VIDEOS THAT ARE EMBEDDED WITHIN THE POWER POINT AND ANY MENTION OF ‘FROM THE FACT SHEET’ IS COPYRIGHTED MATERIAL FROM THE EDUQAS FACT SHEETS)

If you liked this resource and found it useful, it would be greatly appreciated if you could feedback or rate my resource as I am constantly trying to adapt and refine my resources to improve the learning of my students. Many thanks.

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