Refreshed and updated PowerPoint resources aimed at assisting teachers with the delivery of the Cambridge International A-level Business specification. These slides are designed to support the delivery of 3.3 Marketing Mix: Place (Channels of Distribution). The presentation starts with an examination of place’s role and impact within the marketing mix. It then looks at the different types of distribution channels ranging from the zero-level model through to the two-level distribution channel and the role of the various intermediaries such as retailers and wholesalers. It then examines the impact of the internet upon distribution and the growth of digital channels before concluding with a look at the need for a coordinated marketing mix. The slides contain the Quick Fire Five questions and also a practice essay (both with solutions).
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